We are at a fascinating time in the history of content. The way we discover and distribute "content" is going through a period of rapid change. Changes in technology and audience behavior are redefining everything from search engine optimization to social strategy. This talk will examine the changing landscape and detail emerging opportunities for the next stage of your content strategy.
In the last year, a few major forces have begun to shift the traditional approach to search engine optimization. First presented at the KEEN Digital Conference in Nashville Tennesee, this talk reviews some of the biggest changes affecting search results today and offers the tools you need to adapt your marketing strategy for the future of how content gets found online. (Slideshare: 69K Views)
Presented at:
People are not static. They access your content from multiple devices. They come at it from a number of different channels. And, perhaps most importantly, as their experience with your company grows, their needs change. Yet, most marketing still treats them all the same. This session walks through the research, technology and approaches you'll need to develop a personalization strategy using dynamic content.
Presented at:
From infographics and number-rich videos to more advanced visualizations, data is starting to play a larger role in the way we deliver a story or engage people in a cause. In 2006, Jonathan Harris stunned Ted viewers with an interactive project called, We feel fine, a simultaneously organized and chaotic display of the range of emotions documented on social media. Since then, the use of big data to tell stories has only grown. It now enables us to overlay and represent information in more powerful and meaningful ways than ever. This talk explores examples data in narratives and walks through ways companies and organizations can use their own data to compel action.